IPTV is a product created from the combination of Internet and television technology. Not only does IPTV retains the visual image, liveliness and flexible features of the traditional television, but also it comprises of the Internet’s interactive features, functionality, form, user experience, technology architecture as well as industrial chain and business models. Most importantly, IPTV opens up a vast possibility to create a uniquely personalized television experience, giving the consumer the power to choose.
　 As a public Internet broadcast platform for the dissemination of the carrier, MeTV uses its global seamless coverage of features, combined with a variety of key technologies (including streaming media technology, server technology and distribution networks, video codec technology, transmission and encryption, database management, etc.) to broadcast of television programs through the digital set-top box. MeTV has also achieved unified management of one ID throughout multiple terminals including the iPad and PC. Using the world’s leading management control, operational, and scalable end-to-end IPTV solution, MeTV will gradually become the industry’s open window to support multi-business, multi-terminal, and multimedia service platform.

Overview
　　 1. Advantages of MeTV Solutions
　　 2. Technological Objectives
　　 3. MeTV Special Functions and Features for Users
　　 4. MeTV System Platform Functions

I. Advantages of MeTV Solutions

a. iTV offers the most complete end-to-end IPTV solutions: from content production to the display of TV programs on our users’ terminal screen. The entire process involves multiple chains and cycles. This system is perfected so that management and operations is able to solve any problems associated with the technology platform or the service model.
b. An open service platform to support seamless access
c. A wide range of services with a variety of new audio-visual experience
d. The future generation of intelligent Internet TV technology containing centuries of the essence of television heritage, which combines both the Internet experience and personalized interaction, pushing the television experience to a higher level.
e. An open middleware system to facilitate the connection with third party systems and the development of new services and features.
f. Single ID management system on multiple screens to watch TV programs and provide support on the mobile phone, PC, and other mobile terminals (iPad, PDA devices, etc.).
g. Combines both the traditional TV viewing experience with personalized Internet video experience, the wisdom of creating rich interactive technology, continued under the multi-screen view, back view, on demand, comments, personal control, online gaming, video telephone and other innovative features.
h. Applications for extension of services - the traditional platform for interactive TV services and new applications (including broadcasting, education, shopping, community, games, financial etc.) combined with a richer interactive experience.

II. Technological Objectives

a. Establishment of a "manageable and controllable" Internet television to meet government regulatory requirements.
b. Complete realization of the "triple-screen integration" concept, providing a solution that offers the best user experience.
c. Develops cutting-edge technology to create industry solutions for Internet technology and video distribution.
d. Provides complete service solutions that support "triple play" and other service functions and features, developed under the most advanced business platform.
e. Supports flexible deployment of solutions that can support a variety of networking and operating model, allowing users to quickly open the Internet television services.

III. MeTV Special Functions and Features for Users

a. Audio and video programs that can achieve multi-terminal viewing all at once, including TV, PC, iPad, iPhone etc.
b. Meet our users demand for videos on-demand (VOD), live broadcast, time-shift, catch-up and other special functions.
c. Virtual channels (fine channels and original channels).
d. The television programs can realize automatic continuation on multiple terminals.
e. Users can edit his or her own channel and program arrangements as well as the electronic program guide; the system will broadcast the shows in accordance to the personalized guide.
f. Graphics programming on demand (Illustrated World)
g. Interactive notifications
h. Variety forms of advertising
i. Other value-added applications

IV. MeTV System Platform Functions

a. Media Management Platform

i. Media resource management
ii. Channel management (the production and programming of live and linear channels)
iii. Copyright management
iv. Cloud transcoding: support multi-screen equipment encapsulation format and streaming bitrate demands.
v. Multiple distribution node management
vi. Multiple CP content co-production
vii. Supports distributed production
viii. Supports online editing
ix. Supports distributed storage

b. Triple-Screen Interactive Platform

i. Multi-screen viewing and multi-screen switching
ii. Video's automatic continuation for multiple screens
iii. EPG service for multiple screens
iv. Single sign-on per platform (only need one account to use all three platforms)
v. Speedy website building and specialized pages
vi. Graphic content editing, publishing, and management
vii. Recommendations based on channels and tags
viii. Convenient preview function
ix. Web 2.0 interactive features such as comments and ratings

c. Operations Support Platform

i. AAA (Authorization, Authentication, Accounting)
ii. Customer management
iii. Customer self-service (personal profile and package orders)
iv. Customer support
v. Agent management
vi. Product and package management that support promotional strategies and discount codes
vii. Equipment storage management and distribution management
viii. Settlement management
ix. Account management
x. Operational analysis (business intelligence)

d. Advertising Operations Platform

i. The platform fully supports each of the advertising execution components and functions.
ii. Five major functions include inventory management, schedule management, release management, tracking, and platform reports.
iii. Support a variety of rich media and various forms video advertisement including pre-roll/mid-roll/post roll advertisement, video pop-up windows, Picture-in-Picture (PIP) video, ad selector, banner/button etc.
iv. Support CPM、CPD、CPC billing model.
v. Seven major characteristics of the delivery system: one-by-one continuous video advertisement, ad selector, flexible time orientation, convenient budget limit settings, automatic compensation for set limits, LSO effective exposure frequency control, cross-platform and cross-end delivery.
vi. Convenient program scheduling for the higher cost options that makes preparations beforehand. Supports scheduled importation, which highly reduces the workload of the operators.
vii. Data tracking and evaluation of advertising effectiveness by a multi-angle analysis of professional reporting, according to customer orders, media, advertising etc.
viii. Five core modules supporting on-demand use. This is a loosely coupled structure that maybe utilized separately.

e. Distribution and Broadcast Platform

i. Supports the ingestion of media files and audio/video streaming for media content acquisition, caching, scheduling, and placing it on the distribution platform.
ii. Support multi-level distribution system.
iii. Support various encapsulated formats of streaming video transparent transmission.
iv. Multi-screen broadcasting are grouped into a single TS encapsulation, which highly reduce the storage and bandwidth cost.
v. Multi-screen broadcasting are grouped into one single HTTP Protocol. The system deployment is simplified.
vi. Greatly improved reliability.